Branding that makes a business recognisable

Branding suits businesses that need to decide how they are positioned before they decide how they look: a new company entering a crowded category, a manufacturer launching its first consumer range, or an established business whose name, packs and website no longer say the same thing.

If your positioning is already clear and you mainly need the visual system — logo, colours, typography and guidelines — brand identity design is the more focused choice.

• Customers find it hard to tell you apart from competitors
• Packs, website and social posts look like different companies
• A new product range needs a brand before artwork can start
• The business has grown, but the brand still looks like its early days

A logo is only one part of a brand. Branding decides how you are positioned against competitors, what you say, and how you look while saying it — then turns those decisions into assets your team can use every day.

For product businesses, branding has to work hardest where the sale happens: on the shelf, in a marketplace listing and on social media. We design with those moments in mind from day one.

• Positioning and brand story
• Visual identity: logo, colour, typography, graphic language
• Tone of voice and key messages
• Brand guidelines and templates
• Rollout to packaging, print and digital

For new businesses we start with the audience and the category, then build an identity with room to grow into new products. For existing businesses we audit what already works — recognition you have earned is valuable — and evolve rather than erase it where that makes sense.