Branding
Branding
A name is the part of a brand that customers say out loud, search for and remember. We develop names in Tamil, English or both, check the shortlist for obvious problems before you grow attached to one, and present each shortlisted name as a logo concept, so you can judge it as a brand rather than as a word on a list.
Who brand naming is for
Naming suits new businesses, new product ranges and sub-brands, and established businesses whose name has started to hold them back. If you already have a name you are happy with, logo design or brand identity design is the place to start.
- A new company, product range or sub-brand
- A name customers mispronounce or misspell
- A name that is too close to a competitor's
- A business moving from a local market to national or online sales
Tamil and English names
Many Tamil Nadu brands sell to customers who read Tamil, English or both. We explore Tamil names, English names and names that work in both languages, and check how each one sounds when spoken, how it is spelt in English letters and how it reads in Tamil script.
- Tamil names
- English and coined names
- Names that work in both languages
- Spelling in English letters checked for easy search
Ready for a trademark search
Before a name reaches the shortlist, we check it for obvious conflicts — businesses already using it in your category — and whether a matching domain name and social media handles are available.
We do not carry out trademark searches or give legal advice. The shortlist is prepared so that a trademark attorney can run a proper search before you register a name or invest in it.
A shortlist you can see as a brand
Each shortlisted name is presented with a simple logo concept, so you can picture it on a pack, a signboard or a post before you decide. Once a name is chosen, the concept can be developed into a full logo or brand identity.
How we work on brand naming
Brief
Your business, customers, competitors, the languages you sell in and the feeling the name should carry.
Explore
Name directions in Tamil, English or both, with the thinking behind each one.
Shortlist
The strongest names, checked for obvious conflicts and domain and handle availability.
Present
Each shortlisted name shown as a logo concept, ready for your decision and an attorney's search.
What you receive
- Naming brief summary
- Name directions and the thinking behind them
- Checked shortlist of names
- A logo concept for each shortlisted name
- Shortlist summary for your trademark attorney
Related work
All projects →
Brand Naming — frequently asked questions
Do you register the trademark for the name?
No. We develop names and check the shortlist for obvious conflicts, but we do not carry out trademark searches or registrations, or give legal advice. Please have a trademark attorney search your chosen name before you register it or invest heavily in it.
Can you create a Tamil name for my brand?
Yes. We develop Tamil names, English names and names that work in both, and check how each one sounds, how it is spelt in English letters and how it reads in Tamil script.
Do you check domain names and social media handles?
Yes, for the shortlisted names. Availability can change at any time, so register the domain and handles as soon as you have decided on a name.
Does brand naming include a logo?
Each shortlisted name comes with a simple logo concept so you can judge it as a brand. A finished logo, colours and guidelines are part of logo design or brand identity design, which can follow once the name is chosen.
Can you rename an existing business?
Yes. With a rename we also look at what your customers already recognise — your colours, your packs, your old name — and plan how to move to the new name without losing them.
Related services
Branding
Branding for businesses that want to be recognised — strategy, naming support, identity, guidelines and rollout across packaging, print and digital.
Logo Design
Custom logo design — wordmarks, symbols and monograms built to scale from a label to a signboard. Delivered as print and digital master files.
Brand Identity Design
Complete visual identity systems — logo, colour, typography, graphic elements and guidelines — designed to work on packaging, print and screen.
Let's talkabout yourbrand project.
Tell us about your product or business and what you need from brand naming. We are based in Tiruppur, Tamil Nadu, and work with brands across India.